New Bing vs Google: How Microsoft's AI-Powered Search Engine Challenges the Market Leader Google has been the dominant search engine for decades, with a global market share of over 90% as of February 2021¹. However, Microsoft has recently revamped its Bing search engine with a new AI-powered experience that aims to challenge Google's supremacy and offer users a more intelligent, personalized, and engaging way to search the web. The new Bing experience is powered by a next-generation OpenAI large language model that is more powerful than ChatGPT and customized specifically for search². It takes key learnings and advancements from ChatGPT and GPT-3.5 – and it is even faster, more accurate and more capable. The new Bing can understand natural language queries better, generate more relevant and diverse results, and provide richer information and insights. Some of the new features that the new Bing offers are: - **Bing Chat**: A conversational interface that lets users interact with...