New Bing vs Google: How Microsoft's AI-Powered Search Engine Challenges the Market Leader
Google has been the dominant search engine for decades, with a global market share of over 90% as of February 2021¹. However, Microsoft has recently revamped its Bing search engine with a new AI-powered experience that aims to challenge Google's supremacy and offer users a more intelligent, personalized, and engaging way to search the web.
The new Bing experience is powered by a next-generation OpenAI large language model that is more powerful than ChatGPT and customized specifically for search². It takes key learnings and advancements from ChatGPT and GPT-3.5 – and it is even faster, more accurate and more capable. The new Bing can understand natural language queries better, generate more relevant and diverse results, and provide richer information and insights.
Some of the new features that the new Bing offers are:
- **Bing Chat**: A conversational interface that lets users interact with Bing using natural language. Users can ask follow-up questions, refine their queries, or get suggestions from Bing on what to search next. Bing Chat can also help users with tasks such as booking flights, ordering food, or finding products².
- **Bing Visuals**: A feature that lets users explore images, videos, and other visual content in a more immersive way. Users can zoom in on details, see related content, or get more information about what they see. Bing Visuals can also generate captions, summaries, and tags for any image or video².
- **Bing Knowledge**: A feature that lets users access comprehensive and curated information about any topic, person, place, or thing. Users can see facts, timelines, biographies, reviews, ratings, and more. Bing Knowledge can also answer complex questions and provide explanations and sources².
- **Bing Personal**: A feature that lets users customize their search experience based on their preferences, interests, and behavior. Users can see personalized recommendations, news, weather, sports, entertainment, and more. Bing Personal can also sync with users' Microsoft accounts and devices to provide seamless access to their emails, calendars, files, contacts, and other services².
The new Bing experience is also integrated with Microsoft Edge, the company's web browser that offers a fast, secure, and privacy-focused browsing experience. Users can access the new Bing features directly from Edge's address bar or from the new Edge sidebar that provides quick access to chat, visuals, knowledge, personalization, and other tools².
Microsoft claims that the new Bing experience is not only better than Google's search engine but also better for the web. The company says that the new Bing is more respectful of users' privacy and data rights, more transparent about its algorithms and sources, and more committed to supporting social causes and environmental sustainability².
The new Bing experience is currently available in select markets and languages as a preview version. Users can opt-in to try it out by visiting bing.com/new or by downloading Microsoft Edge. Microsoft plans to roll out the new Bing experience globally in the coming months².
The new Bing vs Google battle is shaping up to be an interesting one as both companies leverage their AI capabilities to offer users a smarter and richer way to search the web. Whether the new Bing can win over users from Google remains to be seen but it certainly offers a compelling alternative for those who want to try something different.
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